AT&T  is now selling the Moto X from Motorola. Thought to be a competitor from Google/Motorola to Apple’s iPhone, the Moto X is one of the few phones (if not the only phone) that can be bought and customized to your preference allowing you to build the phone at motomaker.com and choose your color of back, front and trim and wallpaper for this phone. Originally thought to have an engraving option, this has been pulled temporarily due to quality issues with the engraving, not the phone.

The Moto X is $199.99 on contract, $429.99 with a one year contract and $27.00 a month via A&T’s Next upgrade program.